Social Media Campaign

This project outlines a clear and strategic 3-week social media campaign plan tailored for Instagram and Facebook, designed to help a brand boost awareness, increase engagement, and drive meaningful conversions. The goal was to craft an actionable roadmap that any client could implement to build stronger connections with their audience in a short, focused timeframe.

The plan is visually organized into three distinct phases: Awareness, Engagement, and Conversion — each with specific weekly goals and tactics. The Awareness phase focuses on introducing the brand to new audiences through eye-catching posts, behind-the-scenes content, and targeted ads. The Engagement phase shifts attention to interactive strategies like contests, giveaways, and encouraging user-generated content, while actively responding to comments to foster community.

In the final Conversion week, the plan recommends promoting limited-time offers, leveraging retargeting ads to reach warm audiences, and driving traffic directly to the website for measurable results. The design uses a simple, clear timeline with bold headings, bullet points for clarity, and subtle accent colors to make each phase easy to follow.